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INTRODUCTION DON'T MISTAKE YOUR VOCATION SELECT THE RIGHT LOCATION AVOID DEBT PERSEVERE WHATEVER YOU DO, DO IT WITH ALL YOUR MIGHT DEPEND UPON YOUR OWN PERSONAL EXERTIONS USE THE BEST TOOLS DON'T GET ABOVE YOUR BUSINESS LEARN SOMETHING USEFUL LET HOPE PREDOMINATE, BUT BE NOT TOO VISIONARY DO NOT SCATTER YOUR POWERS BE SYSTEMATIC READ THE NEWS BEWARE OF "OUTSIDE OPERATIONS" DON'T INDORSE WITHOUT SECURITY ADVERTISE YOUR BUSINESS "DON'T READ THE OTHER SIDE" BE POLITE AND KIND TO YOUR CUSTOMERS BE CHARITABLE DON'T BLAB PRESERVE YOUR INTEGRITY
